Email: me@tatjanavehovec.me
Linkedin: linkedin.com/in/tatjanavehovec
Selected work
GTM · SaaS · B2B2B
How does a SaaS GTM strategy work across B2P, B2B, and B2C at once? This case study breaks down the PLG framework, freemium funnel logic, and B2B2B partnership model that scaled a platform globally.
PRODUCT-LED GROWTH STRATEGY
ABM · 1:1 ABM · B2B
A 1:1 ABM engagement built from zero contact into a 3M strategic partnership in 14 months. Three compounding resistance factors, a C-suite entry with no prior relationship, and a competitive signal that only accelerated the outcome because the positioning work had already been done.
3M first contract · Investment round within 6 months of close
GTM Strategy · Hardware · B2B
A high-tech hardware product entering international markets with no existing demand signal. The GTM motion had to create the category and drive commercial demand simultaneously. 85% of the first batch sold through net-new acquisition alone.
Net-new acquisition · Full GTM infrastructure from zero
Behavioural Strategy · B2C · Fashion · E-commerce
A price anchoring auction strategy cleared 100% of a premium fashion brand’s season stock during the Covid-19 lockdown, with physical retail closed and no markdowns taken. Scarcity, competitive psychology, and a hard 24-hour window did the rest.
Brand equity · Customer Acquisition
Brand · Digital · Multi-market
Brand repositioning for international expansion
Led brand architecture and communications strategy for multiple organisations entering international markets — including rebranding, content ecosystems, and digital transformation across FMCG, public services, and premium consumer sectors.
20+ organisations across 6 industries
Industry
High-Tech Hardware Manufacturing
Market
EU + Global
Gtm model
B2B · OEM · B2B2C
Scope
Full GTM · Brand · ABM · Launch
Customer Motion
Net-new acquisition
Contact
Let's talk
Strategy.
Available for strategic marketing consulting, ABM and GTM strategy and audits, team enablement, and speaking engagements. If you are looking to define your GTM strategy, scale your ABM engine, or lead a brand (re)positioning project, let’s have a talk.
me@tatjanavehovec.me
Based
Slovenia · Available internationally
“I don’t run marketing campaigns. I build the strategic infrastructure that makes revenue predictable.”
– Tatjana Vehovec