Email: me@tatjanavehovec.me
Linkedin: linkedin.com/in/tatjanavehovec
— Marketing & GTM Strategist
Strategies that
earn their place
in the P&L.
16+ years designing go-to-market (GTM) and Account-Based Marketing (ABM) strategies that turn marketing investment into measurable, predictable revenue, across B2B and B2C in tech, SaaS, electronics, and international markets.
YEARS
0
+
Organisations
+
Industries
+
Continents
Featured in
BBC
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CNN
.
VOA
.
Euronews
.
RTS · N1
.
Netokracija
.
OSCE Digital Agenda
.
RT Slovenia
— What I do
Where strategy
meets
execution
I build the commercial infrastructure that makes revenue predictable.
That means aligning sales, marketing, and product around a single GTM framework, shared objectives, shared account intelligence, and a clear line between marketing investment and pipeline outcome.
My work sits at the intersection of GTM strategy, ABM execution, and brand positioning. The result is marketing as a primary driver of commercial growth.
01
GTM Strategy
Designing and operationalising go-to-market motions across new markets, product launches, and expansion plays. ICP definition, segmentation, channel strategy, sales enablement.
02
Account-Based Marketing
Building ABM programmes that align marketing investment with high-value account priorities, shortening sales cycles and increasing deal size through targeted, coordinated execution.
03
Brand & Communications
Positioning, narrative architecture, and communications strategy that differentiates in market, including crisis communications and C-suite stakeholder management.
Selected work
GTM · Brand · B2B
Designed and executed end-to end GTM strategy across EU and global markets, unifying brand positioning, partner communications, and product launch architecture into a single, commercially coherent model.
Demand surge
GTM · SaaS · B2B2B
How does a SaaS GTM strategy work across B2P, B2B, and B2C at once? This case study breaks down the PLG framework, freemium funnel logic, and B2B2B partnership model that scaled a platform globally.
product-led growth strategy
ABM · Industrial IoT
How does a 1:1 ABM strategy work on a cold enterprise account with no prior contact? This case study breaks down the 14-month engagement architecture that closed a 3M contract in industrial IoT and triggered investment within 6 months.
Enterprise ABM
— Thinking
Opinions
on marketing
that matters
Occasional essays on GTM strategy, ABM, brand in technical markets, and the discipline of making marketing accountable to revenue. No summaries of other people’s thinking. Use my expertise freely, name the source.
Contact
Let's talk
Strategy.
Available for strategic marketing consulting, ABM and GTM strategy and audits, team enablement, and speaking engagements. If you are looking to define your GTM strategy, scale your ABM engine, or lead a brand (re)positioning project, let’s have a direct conversation.
me@tatjanavehovec.me
Based
Slovenia · Available internationally
I don’t run campaigns. I build revenue engines that deliver consistent, predictable growth.
– Tatjana Vehovec